The UK government is experimenting with a fresh approach on leaving the EU, though this should not be confused with a policy reversal. The adjustment is mostly in tone.
In the past, Keir Starmer and Rachel Reeves portrayed Britain's detachment from Europe as a permanent feature of the political landscape, awkward to handle perhaps, but ultimately unavoidable. Currently, they are willing to acknowledge it as a serious problem.
Addressing attendees at a local economic summit recently, the finance minister included EU withdrawal together with the COVID-19 and spending cuts as factors behind ongoing financial stagnation. She repeated this perspective during an International Monetary Fund meeting in Washington, noting that the national efficiency issue has been worsened by the way in which the Britain departed from the EU.
This was a precisely formulated declaration, assigning damage not to Brexit itself but to its execution; faulting the officials who handled it, not the public who supported it. This differentiation is essential when the budget is presented next month. The goal is to attribute some fiscal difficulties to the deal negotiated by Boris Johnson without appearing to dismiss the aspirations of leave voters.
Among evidence-focused observers, the economic argument is mostly resolved. The Office for Budget Responsibility estimates that Britain's long-term productivity is 4% lower than it could have been with ongoing European partnership.
In addition to the costs of trade friction, there has been a ongoing drop in business investment due to governmental uncertainty and unclear rules. There was also the lost potential of government energy being redirected toward a task for which no preparation had been made, since supporters had seriously considered the practical implications of achieving it.
With evidence being clear, officials struggle to maintain political neutrality. The central bank chief told a recent international forum that he takes no side on Brexit then stated that its effect on expansion will be adverse for the coming years.
He predicted a slight positive adjustment over the long term, which provides scant relief to a treasury head who must address a significant revenue shortfall immediately. Taxes are set to rise, and Reeves wants the public to recognize that leaving the EU is one contributing factor.
This admission is worth making because it is true. This doesn't ensure political benefit from expressing it. This truth was apparent when the administration presented its earlier fiscal plan and during the general election campaign, which Labour fought while sidestepping the certainty of tax increases.
At this stage, with the administration being neither new nor popular, explaining economic hardship sounds like justifying failure to many voters. There could be more advantage in faulting the Tories for all problems if they were the only alternative and a serious challenger. The classic incumbent strategy in a two-party system is to claim cleanup duty the opponent's errors and caution voters. The rise of another party makes things harder.
Policy differences between the two parties are small, but the electorate observe interpersonal conflict more than ideological alignment. Those attracted to Nigel Farage due to lost faith in the system—especially on immigration control—do not view the two parties as similar entities. One party has a record of permitting entry, while the other does not—a contrast their leader will consistently highlight.
The Reform leader is reluctant to discuss Brexit, in part since it is a legacy jointly owned with Tories and partly because there are few benefits to highlight. If challenged, he may argue that the vision was undermined by poor execution, but even that explanation acknowledges disappointment. Easier to change the subject.
This explains why Labour feels more confident bringing it up. Starmer's recent party conference speech marked a turning point. Previously, he had addressed British-European ties in dry, technical terms, focusing on a relationship reset that addressed uncontentious obstacles like border inspections while steering clear of the sensitive topics at the core of the Brexit aftermath.
During his address, the PM did not fully embrace pro-EU arguments, but he suggested awareness of previous assertions. He mentioned "false promises on the side of the campaign vehicle"—referring to leave campaign pledges about health service money—in the context of "snake oil" promoted by politicians whose easy fixes worsen the nation's problems.
Leaving Europe was compared to Covid as difficult experiences endured by the public in recent years. Likening EU exit to an illness signals a tougher tone, even if the financial steps being negotiated in EU headquarters remain unchanged.
The objective is to link Farage to a well-known example of political mis-selling, suggesting he cannot be trusted; that he exploits discontent and creates conflict but cannot manage effectively.
Recent suspensions of four Kent councillors from the party's administrative wing reinforces that narrative. Recorded videos of a online meeting showed internal squabbling and blame-shifting, demonstrating the challenges amateurs face when providing community resources on limited budgets—far tougher than distributing leaflets about cutting waste or managing borders.
This criticism is productive for Labour, but it requires the government's service delivery being good enough that choosing the challengers seems a risky gamble. Moreover, this is a message for a later election that may not occur until the end of the decade. If Starmer and Reeves wish to appear as alternatives to populism, they must demonstrate in the interim with a positively defined agenda of their own.
There are limits to what is possible with a rhetorical shift, and time is short. How much easier to argue now that EU exit is harmful and his promoter untrustworthy if they had said so earlier. What additional choices might they have? Should they receive credit for admitting it now when alternate justifications are exhausted? Yes. But the problem of arriving at the evident truth via the longest path is that people question the delay. Starting from the truth is faster.