"A family located in North London wants to find an exceptional and qualified educator to guide their smallest child on his early path to growing into an English gentleman."
Looking at this post, you might readily miss the phrase "beginning" as just figurative language.
Yet, it may be the crucial aspect of this unusual job advert, as it aims to hire a tutor for a one-year-old.
Hundreds of submissions have already been received since the anonymous family advertised their request for the highly paid tutor, who needs to be "a uniquely qualified person".
During the past few weeks, the advert has attracted interest across the news, with numerous questioning why?
Forward-Thinking Method
The CEO, head and founder of Tutors International, which is helping the family in their search, said that despite first doubt, he considered the plan "visionary", and "innovative".
When he met the family, he noted they understood the atypical aspect of their requirement, and how immature their son is.
Nevertheless, they stated that they "didn't want to wait any longer" to get a tutor, as they had postponed until their older child was five, and by that stage "cultural influence had already set in".
What exactly does the family indicate by "cultural bias"?
It's "all-encompassing", Adam replied. "How you eat, the manner you speak".
He stated the firstborn had picked up "very nuanced, body language" from the family, and had adopted their cultural norms. The family informed the consultant they did not want the same situation to repeat itself with their younger child.
The plan: To bring in a UK tutor, who must speak with Received Pronunciation, to guide the baby from day one.
Natural Absorption
"A lot of the learning at the beginning here is rather absorbed naturally," explained Adam.
It's by means of this osmosis that the family are hoping the child will adopt the English characteristics they want to cultivate.
He said the tutor must be someone who studied at "the right kinds of schools – the same kinds of schools as the family aspire to send their son to".
"The instructor simply needs to be the right kind of person, they'll be doing things they aren't even aware they're doing, simply by nature," he added.
Expense Not a Factor
The family told him the selected educator should ideally also have understanding of or interest in horse riding, alpine skiing, artistic pursuits and instrumental training so as to influence the child in a broad spectrum of interests.
Furthermore though, he stated the family wanted the tutor to enrol the child on a selection of lessons so the child would be "equestrian training and learning an tool by the time they are around three years old".
In the family's view, guiding their son grow into a "UK sophisticate" will lead to achievement and open doors.
"Taking into account the pros and cons of that, because it's undoubtedly a class statement," he notes.
Yet, despite all this tutelage in "English culture", might the child pick up what is termed cultural leaning from the globally influenced family he is raised by regardless?
"Certainly", answered Adam. "They understand this could fail, but they've merely embraced the attitude of, 'why not attempt it and let's go as early as we can', because the cost of it is not relevant," he explained.
Idealistic and Unrealistic
There are some in the tutoring industry who have these concerns.
Another CEO, chief executive of a tutoring service, who provides individual instructors, wrote that "the development of embracing two identities, or indeed, becoming oneself, is something that must be grown into, not designed."
The expert noted that he had relocated from the Far East to the United Kingdom at the time of seven, and had been raised knowing and embodying both cultures. He progressed to study at a prestigious UK institution.
"The concept that an individual can act as a embodiment of English culture, an individual who can somehow transfer the qualities of a English gentleman upon a 12-month-old child, appears idealistic and unfeasible," he wrote.
"In my experience, having a quintessentially UK tutor from infancy will not instantly create the goal they want.
"I did not have such a figure, and yet I have been fortunate enough to enjoy numerous of the opportunities they desire for their son."
He added: "The fact is, cultural identity cannot be dictated from the outside; it must be selected, and it must be internally driven."
Acquiring Englishness
Certainly, Britishness is something the expert thinks can be taught – and marketed.
"I believe the situation that the global community views us in this respect is something that we should be cherishing|valuing|appreciating